Friday, June 20, 2008

Bumper Stickers Indicator of Road Rage Tendencies

A new study finds that people who drive cars festooned with bumper stickers are more likely to exhibit road rage than those whose vehicles aren't so adorned:
Three horrors await Americans who get behind the wheel of a car for a family road trip this summer: the spiraling price of gas, the usual choruses of "are we there yet?" — and the road rage of fellow drivers.



Divine intervention might be needed for the first two problems, but science has discovered a solution for the third.

Watch out for cars with bumper stickers.

That's the surprising conclusion of a recent study by Colorado State University social psychologist William Szlemko.

Drivers of cars with bumper stickers, window decals, personalized license plates and other "territorial markers" not only get mad when someone cuts in their lane or is slow to respond to a changed traffic light, but they are far more likely than those who do not personalize their cars to use their vehicles to express rage — by honking, tailgating and other aggressive behavior.



It does not seem to matter whether the messages on the stickers are about peace and love — "Visualize World Peace," "My Kid Is an Honor Student" — or angry and in your face — "Don't Mess With Texas," "My Kid Beat Up Your Honor Student."




And this is no joke. Aggressive driving might be responsible for up to two-thirds of all U.S. traffic accidents that involve injuries.

Szlemko and his colleagues at Fort Collins found that people who personalize their cars acknowledge they are aggressive drivers but usually do not realize they are reporting much higher levels of aggression than people whose cars do not have visible markers on their vehicles.



Drivers who do not personalize their cars get angry, too, Szlemko and his colleagues concluded in a paper they recently published in the Journal of Applied Social Psychology, but they don't act out their anger. They fume, mentally call the other driver a jerk and move on.



"The more markers a car has, the more aggressively the person tends to drive when provoked," Szlemko said. "Just the presence of territory markers predicts the tendency to be an aggressive driver."

The key to the phenomenon apparently lies in the idea of territoriality. Drivers with road rage tend to think of public streets and highways as "my street" and "my lane" — in other words, they think they "own the road."

Read the rest of the article here. And remember, boys and girls,



:) :) :)

(Note: Bumper stickers available here, although I certainly don't want to encourage any territorial road rage instincts you may have. :))

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