Tricks of the Trade
For every occupation, there is a catalog of secrets only its employees are aware of—such as how waiters with heavy platters know to look straight ahead, and never down. Armed with a bag of reader mail, Matthew Baldwin unfurls a whole lot more true insider knowledge.
Do whatever it takes to fit your contracts onto a single page: Format with single-spacing, use a 10- or 9-point font, and reduce the margins to less than an inch. Most people assume any contract that fits on one page will be simple and straightforward, and even sophisticated negotiators can be charmed by the lack of a staple.
Always put copper grease on the battery terminals after servicing a car. The performance benefit is negligible, but when customers look under the hood they will immediately see that something’s changed and thus feel happy to pay you.
When you’re twisting balloons for children, never tell them what you’re making. The majority of the finished products—despite your best attempts—almost always look like a dog, a blastula, or something vaguely phallic. If you identify what you’re actually attempting to make, the children will respond to your finished product with, “That doesn’t look like a [insert animal name]…” But if you make the animals and then ask, “What does it look like to you?” the child’s imagination will take over, turning the blue, four-legged balloon into Blue from Blue’s Clues, the blastula into a Pokemon, and the phallic object into an elephant. You’ll also get bonus points because you were so cool for making exactly what they wanted.
When desktop support technicians resolve a ticket, they are usually required to document the cause and solution to the problem. Supervisors see these records, so you have to be professional, but can usually get away with using the acronym “PEBKAC” in situations where the user caused the initial problem. PEBKAC stands for “Problem Exists Between Keyboard and Chair.”
When taking family portraits that include a dog, don’t use the dog’s name or say “doggie, doggie” to get its attention, because it might trot over to you. Instead, call out “kitty, kitty, kitty.” The dog will perk up and look around for a cat, and you can get a great shot if you time it right.
If you see a potential customer eyeing a piano, estimate their age and calculate what year it was when they were 18 years old. Play a big hit from that year on the piano they’re looking at. With a lot of preparation and a little luck, you might play the exact song they were listening to when they lost their virginity, got married, or drove their first car. The emotional resonance will overcome sales resistance and even open their wallets to a more expensive piano. ...
Many more here.